Making Money through Product Resell Rights
Copyright 2006 Peter Tarrida del Marmol
Resell rights come in many forms and sizes. They can come in large packages with many products bundled together and offered for an almost suspiciously low price. Or they can be offered on a single product for a four-figure sum. There are also different types of rights offered allowing you to do different things.
Basic resell rights only give you the right to sell the product. You cannot claim the product is your own and you do not have permission to offer the resell rights to anyone else. Basic resell rights are usually the cheapest, so it may be easier to make a profit. Check the terms for how much you can charge for the product or if it can be given away, perhaps as a bonus with something else. There may also be conditions for distributing the product from membership and auction sites. If you are buying rights to software make sure you know the product well enough to deal with any troubleshooting enquiries. Some software rights sellers are prepared to deal with enquiries themselves. The product may also come with a web sales page that you can use, but check for any restrictions.
Master resell rights often include a web page with the product. They give you the right to sell the product and you can also pass on this right to your customers. However that is as far as it goes. Your customers cannot give the resell rights for the product to their customers. The best master resell rights packages will include a zip file containing everything you need to put on your download page.
There are two types of resell rights that may be referred to as private label rights. One type is where you are given the resell rights for a finished product and you are also allowed to put your name on the product as the author. This type of product is a ready-to-sell information or software product. You cannot change it other than put your name on it.
The second type of private label rights is also known as source code rights. The product is not a finished ready-to-sell item. Instead it will be the raw source material that you can use to produce a finished item. Programs will be in the source code format; information products will be in a word processor format, like MS Word.
You can change the product in any way you want. You can add your name as author, add more content, omit parts or split it into several products. You may also be able to sell resell rights and even master resell rights. Terms and conditions should be posted, so check them carefully. Most private label rights packages also come with a web page and graphics that you can use for selling.
If you have found a resell rights product that you think you can sell you need to do some basic market research before purchasing. How many people are searching for this type of product? How many competing products are there? Have you seen the product available elsewhere?
If you are going to sell on the internet you need to have access to the following skills. You must be able to edit web pages, create payment links and upload the product and web pages to a server. If you are buying private label rights you must also be able to edit the product. This is especially important if you are buying rights for software.
There are many ways you can sell products on the internet. You can usually set up your own website or add the sales page to your existing site. You could invest in pay per click ads or ezine ads. You could write articles. If you have private label rights to a book you can use some of the content to produce articles or even a free report for viral marketing.
Resell rights offer the advantage of not having to produce your own material. However, you need to be sure the product is good quality and that you have a good marketing plan
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Peter Tarrida del Mármol is a Spanish online and offline marketer. Grab a FREE e-book about making business online EVERY WEEK by subscribing to his newsletter:
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7 money-making strategies to use an autoresponder
Autoresponders are such a great followup tool, it's almost unthinkable to go without them. They are easy to set up, and you can have them follow up on your subscribers with an limited amount of preset messages. Yet, many people fail to see the power on an automatic responder tool, and never really use it. This article is dedicated to all these people. So, let's take a look at some of the most innovative strategies to use an autoresponder:
1. Put a signup form on your site. This one is the most obvious, yet, many people don't do it. Just think, if your websites gets 100 visitors a day, and only %20 of them signup with your autoresponder. After one year you will have a subscriber base of 7300 people you can contact every time you want! This is a great way to keep in touch with your audience, and to increase the repetitive visitors to your site, over time.
2. Give an ebook or free report - it's very easy to give people a free report or ebook in exchange for their email. Even if you don't have a website, you can make the free ebook available if people just send a blank email to your auto responder address. This way you can build a list AND distribute a report that can make you money too (if the report has links to your products/affiliate links).
3. Publish an e-course or an ezine - you can load your autoresponder with an e-course that has several parts (3 to 7 parts will do). This way, you build rapport with your subscriber, and give them useful information they can use and benefit from. They will love you for that and will reciprocate by buying the product you recommend, later on. But only after a relationship is established, you can send them product endorsements - because now they know and trust you.
4. Use them as curriers for your message - with every email you send them ask them to pass it along to their friends. This will earn you even more subscribers over time.
5. Automated Customer care - You can use an auto responder to answer %80-%90 of customer care issues. When someone sends an email to your customer care, just answer with an automated replay, detailing most of the common issues. a great deal of your customers will find the answer they looked for in that automated email.
6. Site updates - If your site is constantly updated, you can use an auto responder to collect emails from people who wand to know when you updated your site. So just send them a broadcast email when ever site updates.
7. Give confidential details - you can use an autoresponder to provide only the interested people with price lists, terms and conditions, special terms and everything else you don't want to advertise on you site. They will have to put their email into a special auto responder that will give them that information.
Want to know more about how to use a great auto responder service? Dean Taylor has the answers for you at http://www.followup-autoresponder-101.com
Your guide to choosing an autoresponder
Autoresponders are a great tool for anyone that owns a website. In fact, they are much more than a great tool - they are a must have! You simply can't afford having all these people coming to your website and not taking their email so you can contact them again and again. But, an auto responder should be chosen wisely, so it will bring you the most benefit. So, what are the main consideration of choosing an autoresponder?
1. Stability and reliability - you absolutely need a company that gives a solid, reliable and long term service. In the past there have been a few auto responder companies that went under, taking the email lists of their customers with them! This is something you should avoid at all costs. Choose a reputable company, and never try to save a buck or two at reliability's expanse. This may cost you dearly in the future.
2. Ability to set up multiple list and to follow up indefinably - You want to be able to set up as many autoresponder as you like for different uses - prospects list, customers list, affiliate lists etc. You also want to set up lists for more than one site. Maybe now you just have one site, but you may have more in the future.
3. Installation - Installation should be easy or non. This is especially true if you're a non-technical person.
4. Integration - Another thing to consider is how much does the auto responder integrate with other components of your site. If you have a shopping cart - does your autoresponder integrate with it? is you pay for hosting, does your hosing package contain an auto reponder?
5. Price - I mention this last, but for some this is an important consideration - how much do you pay for your autoresponder? maybe you can get a complete package that contains an autoresponder with other services such as web hosting. The savings can be considrable.
Choosing a good, reliable autoresponder wisely is an important task that will pay huge dividends over time. It is worthwhile to dedicate some thought to this matter, and reach the conclusion that is right for you.
Want to know more details about how to choose a great auto responder service? Dean Taylor has the answers for you at http://www.followup-autoresponder-101.com
